How SGs Organize
A Nonprofit (501c3) Resource Center for supporters groups. We help with board and volunteer training, technology help and organizing best practices.
Here for the passion of the game
Fueling the growth, development, and transformation of supporters groups through learning, technical solutions, and organization management tools.
Here for the passion of the game
Fueling the growth, development, and transformation of supporters groups through learning, technical solutions, and organization management tools.
How The Supporters Hub Works
Our Commitment
We are committed to ensuring a resilient and impactful future for soccer supporters group across the USA, Mexico, and Canada.
We do this by accelerating innovation and growth opportunities for supporters groups and the people who make them run; throught strategic partnerships, active learning, organizational and leadership development, engagement, advocacy, research, and data.
I’m with a Supporters Group
The Hub is here to help you and your SG with tools and resources:
- Save time
- Organize easily
- Communicate quickly
- Fundraiser simply
I’m with a Club Front Office
The Hub is here to provide a framework and resources for working in cooperation with groups that support your club.
We aim to support clubs as they work to grow their supporter groups and the fan experience.
The Four Pillars Driving a Stronger More Sustainable Supporters Group Ecosystem
Organizational and Leadership Development
We Deliver professional and organizational development to help supporters group leaders by more impactful doing what they love.
The Supporters Hub offers a set of leadership training courses which, taken collectively, provide a certificate in supporters group management.
Courses are delivered by our team members, volunteers, as well as partnerer organizations.
Building and Action Tools
Through partnership with leading digital industry providers we seek to provide our members viable and affordable options to fundraise, sell, organize and communicate with their members and community.
There is no one size fits all for supporters groups. Our mission is to support every organization in the stage they are in with the means to fan their way within their community.
Financial Transparency Tools
Coming in 2026
It is imperative for every volunteer-driven organization that financial controls are in place that ensure transparency, accountability, and flexibility in the management and usage of funds. We will be rolling out a unique system to support organizational members having purchase cards featuring granular control over who, where, and what purchases can be made on behalf of the group.
Strategic Partnerships
Our work relies on building partnerships to deliver for supporters groups everywhere and of every size.
These partnerships will be educational, technological, financial, and more to ensure we make it easier on supporter group leaders to do their work in less time and with less hassle so they can spend more time being a fan.
“Leading a Supporters Group is a labor of love, but shouldn’t be one that leads to volunteer burnout. With the right training and resources it can be a source of incredible joy and so much fun.”
Andrew Urban